Boosting Your Brain Power

The old theory that DNA could not be changed and that you would be stuck with what you were born with has now been disproved. Researchers found that your DNA actually changes continuously based on your experiences, emotions, and environment.

Our views of the brain have also altered in a similar way as our views of DNA. Science has now provided more and more evidence that your brain is malleable and adapts continuously in response to your lifestyle, physiology, and environment. This concept is called neuroplasticity or brain plasticity, meaning you are literally reforming your brain with each passing day. Your brain possesses the remarkable ability to reorganize pathways, create new connections, as well as neurons (nerve cells) throughout your entire lifetime.

For example, your brain has the ability to move functions from a damaged area to undamaged areas. It also has the ability to change its physical structure as a result of learning. When you acquire a new skill, the more you focus and practice it, the better you become. This is the result of new neural pathways that form in response to your learning efforts.

In the meantime, your brain also undergoes “synaptic pruning”, the elimination of pathways that you no longer use. This phenomenon even applies to emotional states. For instance, if you have a history of anxiety, your neural pathways will become wired for anxiety. However, if you develop tools to feel calm, relaxed, and peaceful, those anxiety pathways will be pruned away from lack of activity.

Consequently, you can see that your brain’s plasticity is highly affected by your way of life. The foods you eat, how much physical activity you have, your emotional states, and sleep patterns all have an influence over how your brain functions. Therefore, there is much that you can do to preserve or even boost your brain power. The following are key factors that will greatly affect your brain’s performance:

1. Link Between Gut Inflammation And Brain Inflammation

The fundamental mechanism that underlies chronic diseases, including the ones related to the brain like autism, Alzheimer’s, anxiety, depression, multiple sclerosis, and Parkinson’s, is the process of inflammation. Current science is strongly supporting that this process of inflammation actually begins in the gastrointestinal tract, which subsequently spreads to affect the brain.

What are the instigators behind gut inflammation? To the surprise of many, it is predominantly dietary –

The mistake of eating too many carbs resulting in chronic high blood sugar levels. Blood sugar elevation raises the binding of glucose to protein. This process, known as glycation profoundly increases the amount of inflammation in the body.
Opting for a low-fat diet, eating the wrong types of processed, rancid fats, or too few healthy fats.
Insufficient intake of antioxidants, which are mostly found in fruits, vegetables, and herbs.
Consuming too much foods loaded with irritants and toxins, such as chemicals, preservatives, pesticides, GMOs, and heavy metals.
Having undiagnosed sensitivity to gluten (a protein found in wheat, rye, and barley) and other foods such as dairy, eggs, and corn.
Candida yeast overgrowth, small intestinal bacterial overgrowth (SIBO), and intestinal parasites all trigger the immune response and lead to gut inflammation.
Inflammation is the body’s natural defense against something it believes to be potentially harmful. For instance, if you sprain your ankle, the body will sense some kind of stress going on. The natural response is to create swelling and pain to reduce movement and promote healing. These are the hallmarks of the inflammatory process; in small doses, it is not a negative thing.

It only turns bad when inflammation gets out of control and becomes chronic. Chronic inflammation is typically low-grade, silent, and produce no symptoms. When the body is constantly under assault, the inflammation response stays on and it spreads to every part of the body through the bloodstream. The brain is particularly susceptible as it is also connected to the gut via the vagus nerve.

Unchecked inflammation results in the production of a variety of inflammatory chemicals called cytokines which are toxic to the cells. The cytokines travel throughout the body causing oxidative stress, leading to a reduction of cellular function and even cellular destruction, and resulting in actual loss of function in the body. Studies using new imaging technology showed dramatic elevation of inflammatory cytokines in the brains of Alzheimer’s patients and individuals with other brain disorders. Hence, to prevent brain inflammation, the foremost is to maintain a healthy gut.

2. Foods That Feed The Gut And The Brain

The reason why inflammation is so rampant in western civilization is the modern diet. It is high in foods that provoke inflammation, such as refined flour, excess sugar, oxidized or rancid fats, trans fats, plus a wide range of chemicals and preservatives. And it is low in foods that reduce inflammation, like long-chain omega-3 fats, fermented foods, and fermentable fiber.

The following are some foods that are particularly beneficial to the gut and the brain:

Avocados
Beets
Blueberries
Bone broth (used for healing the gut lining damaged by inflammation)
Broccoli
Coconut oil (used as an alternative fuel for the brain, other than glucose)
Celery
Chocolate, dark only
Egg Yolks
Fermented foods (rich in beneficial bacteria to keep the gut healthy, e.g. kimchee, sauerkraut, pickled vegetables, yogurt, and fermented drinks like kefir and kombucha)
Fermentable fiber (used as food for the good gut bacteria, e.g. asparagus, artichokes, garlic, jicama leeks, and onions)
Olive oil, extra virgin
Green, leafy vegetables
Rosemary (anti-inflammatory)
Wild caught Alaskan salmon
Sardines
Turmeric (anti-inflammatory)
3. Exercise To Reduce Inflammation

While bouts of exercise tend to promote acute inflammation, when done regularly over the long term, it actually decreases chronic inflammation. The oxidative stress from the exercise forces your body to build up your antioxidant defenses. This is indicated in studies showing extended exercise programs help reduce inflammatory markers, such as insulin resistance (a risk factor for diabetes) and high sensitivity C-Reactive Protein (an indicator of cardiovascular disease).

However, some people tend to over exercise and it is extremely important to allow for sufficient recovery, especially when doing High Intensity Interval Training (repeated sprints interspersed by recovery). If you over-train, as in marathons, you may do more harm than good since your body needs to recuperate from the damage (acute inflammation) incurred during your workout.

The average American adult spends about 10 hours each day sitting. Research shows that this level of inactivity cannot even be counteracted with a 60-minute workout at the end of each day. So, what do you do if you have a desk job?

Know that the body needs near-continuous movement throughout the day. At the bare minimum, you should get out of the chair every 50 minutes or so and walk around.
One way to increase activity is to simply walk more. It is recommended that you aim for 7,000 to 10,000 steps a day. A fitness tracker will be a useful tool to help you meet your daily goal.
4. Lack Of Sleep Impairs Brain Function

Sleep deprivation is really bad for brain function. Many studies show that sleep loss impairs various cognitive functions and behavior, including arousal, attention, cognitive speed, memory, emotional intelligence, and decision making.

Using brain imaging technology, like functional magnetic resonance imaging (fMRI), scientists compared the brain of someone who was sleep-deprived to the brain of someone who had slept normally. They found reduced metabolism and blood flow in multiple brain regions which indicated impaired cognitive function and behavior.

Several nights of poor sleep or one night of no sleep will start to disrupt your hormonal balance. According to a study from Stanford University, your body’s ghrelin levels, which stimulate feelings of hunger, can jump nearly 15 percent. It also lowers your levels of leptin, a hormone that regulates energy balance, which explains why you tend to feel sluggish when you are sleep-deprived.

Your brain also struggles to curate and sort new memories. You are able to absorb new information but your brain has problems accessing that information and putting it to good use. You may feel distracted, while your reaction time plummets. This makes tasks like driving more difficult and dangerous.

A CDC survey shows that half of Americans (48%) do not get enough sleep. So if you want your brain to stay at tip-top shape, you need to place sleep high on your priority list. In the event that you just cannot get enough nocturnal sleep, a 30-minute nap at lunch time is still helpful although it cannot fully eliminate the negative consequences of sleep deprivation.

5. Vitamin D May Save Your Brain

Much has been learned about the health benefits of vitamin D over the past decade. While it has long been recognized that vitamin D supports strong and healthy bones, its role in brain-related disorders is becoming increasingly evident.

A new study that collaborated multiple highly respected institutions around the world found a profound correlation of low vitamin D level and increased risk of developing dementia. Even having a moderate deficiency of vitamin D was associated with a 53% increased risk of dementia. Those who were severely deficient had a 122% increased risk!

Many people are not aware that vitamin D deficiency is associated with increased inflammation. There are about 30,000 genes in the body, and vitamin D affects nearly 3,000 of them. Your brain has vitamin D receptors too. Therefore, unless you get 20 minutes of sun exposure daily (without using sunscreen on face, arms, and legs), you may want to consider supplementation.

Most people need around 5,000 I.U. a day to reach the optimal level of 50-70 ng/ml as determined by a blood test. If you supplement, opt for vitamin D3, which is the natural form, and take it with vitamin K2, with at least 100 mcg of menaquinone-7 (MK-7). The combination of D3 and K2 will make sure that calcium is deposited in the bones instead of the arteries.

6. Think Positive And Stimulate Your Brain

Stress and anxiety kill existing brain neurons and stop new neurons from being created. Research has shown that positive thinking speeds up the formation of cells and dramatically reduces stress and anxiety. Hence, catch yourself when your negative thoughts surface, discard them, and replace them with positive ones.

When you learn or do new things, new neural pathways are developed. As a result, you want to stimulate your brain on a continuous basis. Remember the phrase – use it or lose it?

Carol Chuang is a Certified Nutrition Specialist and a Metabolic Typing Advisor. She has a Masters degree in Nutrition and is the founder of CC Health Counseling, LLC. Her passion in life is to stay healthy and to help others become healthy. She believes that a key ingredient to optimal health is to eat a diet that is right for one’s specific body type. Eating organic or eating healthy is not enough to guarantee good health. The truth is that there is no one diet that is right for everyone. Our metabolisms are different, so should our diets. Carol specializes in Metabolic Typing, helping her clients find the right diet for their Metabolic Type.

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The Importance of Automotive Filter Changes

Humans require clean, easy-to-breath air in order to live. And just like humans, vehicles also need to be able to “breathe” clean air in order to survive. While human lungs make it possible to breathe, a vehicle’s air filters do just the same. But after some time, they begin to accumulate mass amounts of dirt, debris, and other airborne particles, which eventually decreases their quality and function. For this reason, it is critical to have your vehicle’s engine and cabin air filters inspected and changed on a routine basis to promote safe and efficient driving. Continue reading to learn more about the importance of routine automotive filter changes.

Air Filters

Keep in mind that your car’s air filters are your first line of defense against irritating and obstructive airborne contaminants. Dirt, dust, pollen, mold spores, exhaust gases, bacteria, and more are examples of airborne contaminants that have the ability to negatively affect the quality and performance of your engine and vehicle as a whole. And according to Community Car Care, there is a 1 in 5 chance that YOUR car needs an air filter change right now! Many drivers are guilty of overlooking this small but highly-necessary scheduled maintenance.

Engine Damage

The long list of airborne contaminants can have a powerful impact on your vehicle’s engine, and in a very negative way. Everything from pistons, cylinders, and cylinder walls, to piston rings and bearings, are just a few areas of a car engine that can begin to lose performance value from clogged or dirty air filters. Over time, neglecting to change them can lead to serious engine malfunctions and breakdowns, which means frustrating, costly repairs.

Cabin Filters

If you like to have clean, breathable interior air that smells good, you need to change your air filters on a routine basis. Once they start to become clogged, they begin to slowly lose their ability to do their job. So once they are entirely clogged, you can suffer some mild but irritating consequences, such as musty smells, sore throat, coughing, itchy eyes, tightening of the chest, and more. Changing them regularly keeps the interior environment of your car fresh and easy to breath.

Schedule

Refer to your vehicle’s owners’ manual for the manufacturer recommendations on factory scheduled maintenance. The general rule of thumb is to have your air filters inspected and changed every time you take your car in for an oil change. In fact, it is often a part of oil change packages. This should be every 3,000 miles or so. Talk to your mechanic for professional advice.

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Crony Capitalism – How Bad Has It Gotten In The US?

We all know the problem of the revolving-door in our political leadership and bureaucracy. Folks are in and out of government, keep their contacts and make a fortune from the known reality: it’s not what you know but whom you know. The problem with all this is exactly what Adam Smith warned us about; the incestuous relationship between government and business. Corporations in the US are large and powerful, and have and hire the best talent, retain and control endless resources – these corporations do not NEED government favors, nor does their executive leadership, they are doing fine.

To secure the most optimum efficiency in our economy, we must keep the free-market as free as possible, when we allow a skew due to political favors or inside information, or allow lobbyists to the run the table, often at the expense of the people all we do is prove the cynics correct that; the game is rigged. Perhaps this is why Donald Trump has promised to; Drain the Swamp. And, he’s human too, I have no doubt he will drain the left-side of the swamp first, but it’s still a good start. The trick is to set a new set of rules, lay down the letter of the law, and move forward.

In Harvard Business Review, December 2013 Issue, there was an interesting article titled; “Unwinding Inequality” and in that article was a quote by Angus Denton; “When people use their success to change the rules in their favor, that success is no longer to be celebrated.”

“Yes,” I say, “Indeed.” But let’s take this argument to a higher level shall we. First, I find it rather hypocritical to read of this in the Harvard Business Review, as most there believe in the concepts of Adam Bellow who wrote the book “In Praise of Nepotism” which might explain why all the Supreme Court Justices went to Ivy Leagues, Harvard or Yale, some both. Worse, look at the academic records of the last 5-presidents of the US, and a darn good many senators, and heads of major bureaucracies, corporations and NGOs.

Second, if we dissect that quote, it talks about “success” and the concept of changing the rules once one, a group or corporation gains in the synergy of their own success. Well, isn’t this really the same challenge with guerrillas or terrorists attacking the status quo, authority and government – if they succeed, they are then in control and then they inevitably seem to use the same so-called tyrannical methods of ruling that their predecessors had before they ousted them – thus, the word “revolution” as it just goes round and round as another group comes along to then unseat their new authority.

Now, one can see a similar process in business and industry. For instance, read;

1. “Rule Makers and Rule Breakers,” by David Garnder
2. “First Break All the Rules,” by Marcus Buckingham and Curt Coffman
3. “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business,” by Clayton M. Christensen

Once the company garners market share synergy, and industry status, it moves to change the sector’s associations to lobby to get the rules and regulations changed to its way of doing things blocking future disruptive competitors from coming along to change the industry just as they had to get to where they are today.

The easiest way to do that is through crony-capitalism, campaign contributions, public-private business partnerships, which also leads to selling goods and/or services to the government and secure a free flow of money to further continue their dominance by playing with the political elite – who all went to Ivy League schools. Thus, I find it so fascinating that HBR (Harvard Business Review) had the gall to even publish that article – due to the obvious hypocritical nature of the norm which comes from that elitist institution. Please consider all this and think on it.

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Online Presence And Reputation Are Key Factors Behind Successful Businesses

Online directories can be quite beneficial for startups and small business firms. Business owners just need to understand how online business directories work. Online directories are site submission services which allow businesses’ sites to be added to particular categories where the websites become easy for interested visitors to search.

Web directories and their importance

Online business directories let the target traffic to search for businesses and websites which they want to know more about or find interesting. Adding a business’s site to an online directory can increase the site’s online visibility. Moreover, online business directories can make it simple and easy to find what people are searching for.

The concept of such business directories is a simple one. These directories are quite similar to the Yellow Pages. Online business directories are just listing places for business websites. Any kind of site can be listed in online directories. Some directories are enormous and cover all topics that people can create websites for. On the other hand, there are small online directories that cover only a particular niche.

Get listed in a web directory to improve your business performance

To keep it straight, online business directories can direct people to any site which they want to find. People just need to search for particular categories or different types of categories till they find the kind of sites they are searching for. When someone browses through an online directory, they will be given lists of sites which relate to their keyword. They will also be given a list of links to the sites. These links will also have short descriptions about the websites. People can go through these descriptions and decide which one they want to choose.

Online reputation is vital any business these days

Exposure is a vital requirement of all kinds of marketing strategies. In fact, when people are more exposed to a business, they most likely will make use of the business’s services. When a business doesn’t have a proper online presence and online reputation, even its existence might not be known to people. If this happens, then business has great chances to become a failure.

Listing businesses’ sites in online business directories can help sites in gaining exposure. Tons of online visitors get to make use of such directories for finding things that interest them. These are prospect buyers who actively search for sites which are related to services or products that one’s business may be all about. Web directories can expose businesses to the target visitors. Hence, websites will get an increased amount of target online traffic. Apart from getting listed in online business directories, it is also important for businesses to have positive reviews online.

What more you need to boost your business

There are a few important reasons why businesses should take advantage of reputable online business directories for getting more prospects. On a daily basis, prospective customers keep searching for different types of business for finding solutions to their problems. This is when they may come across online business directories that may list of the types of sites they are in need of.

Make sure your business has positive reviews online

When potential customers find businesses on the internet, they go through online reviews for making sure that they get in touch with the right company or people. When businesses have good reviews on the internet can build their credibility. Such reviews can also let people know that businesses are reliable so that they can trust them. In addition to increased online exposure and positive reviews, online business directories don’t bother people’s budget.

Money matters at the end of the day

There are loads of online directories which can be used by business owners for free to list their businesses. This is one aspect that makes online directories one best marketing strategies, when it comes to running a business successfully. Any small business owner who wants to improve the online reputation and presence of his or her business may utilize the service of an online business directory.

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How to Live a More Exciting Life With Network Marketing

If you are a network marketing professional then you have the ability to live an amazingly exciting life. In this article, we are going to talk about how to live a more exciting life with network marketing.

When you are working in network marketing you have the ability to be working from anywhere in the world now that we have the internet. There is no reason to be constrained to one area of the world. We can go anywhere in the world and still support our teams and show people how to be successful in our organizations.

If we don’t design it is not going to happen. If you do not know where you want to go, what you want to do and how you want to do it, it’s not going to happen. This is why we need to create dream lines. We need to know what we are going to fill our free time with once we create it. If we don’t know what we are going to do with the free time, we will find something to fill it.

The biggest trap is getting addicted to working for work’s sake. Instead of working for work’s safe we need to create systems that will work for us and fill our time with things we enjoy doing. What are some hobbies that you have? What are some causes you want to help with?

Network marketing allows us to live any lifestyle that we want to live and create passive, residual income but we have to tell life what we want. It is not enough just to have a dream board. You have to have a game plan.

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The “How” And “Why” Of Electric Panels

Electric panel very simply refers to the electric board which provides electricity to the sub circuits. These panels are extensively used in Process industries, Automotive industries, Food and Beverage sector, Oil and Gas Equipment, Aerospace, Metal Forming Machinery, Machine Tools, Power Generation, R&D Testing labs and Process Industries and other industrial sectors.

Are You Banking On The Right Product?

Once you go through this post, you will actually understand why electric panels play such an important role in the aforementioned sectors. Think about the times when you experience power outage owing to a natural disaster— then you must have run to the electric panel to restore power. When it comes to electric panels, getting the right circuit breaker can make all the difference between safety and risk. These panels are generally based in backrooms, basements and less visited areas of a particular place.

The products of reputed manufacturers are known for the following aspects:

– Quality performance

– Easy installation

– Flawless design

– Power efficiency

– Low maintenance

Make sure you are checking the credentials of the manufacturer thoroughly before you are roping the same in. If you’re looking forward to install these units, you should find out about the manufacturers who are known for offering products with the aforementioned qualities.

The internet will offer you information about a lot of manufacturers providing these panels. However, one should realize that that not all of them are equally credentialed to offer you quality panels. It takes years of experience and domain expertise to manufacture panels that go on to serve you satisfactorily in the long term.

So, it is important to ensure that you’re actually taking the trouble to conduct proper market survey and then going on to settle for their product. Now, the question is – how exactly would you know that you are actually posing your faith in the right name? You can consider the following steps.

How To Settle For The Right Electric Panel

The first thing to do would be to seek recommendations from peers. Now, let us clarify from the very beginning that in order to meet the diverse quality requirements, leading manufacturers employ quality analysts who ensure that the products pass multiple quality stages before reaching you. Those who have accessed products of these manufacturers are bound to endorse their products- while those who have actually gone on to choose manufacturers arbitrarily might not as well be in a position to do so. When you are not conducting research on the background of the manufacturer, you are not even aware of whether or not the particular name is actually taking the aforementioned steps to ensure that only quality products are reaching you. Without research there is every chance of unwittingly ending up with poor quality products.

Read reviews in order to find out how the companies have been rated. Kindly ensure that you’re not leaving any stone unturned to get the best value for your money. Taking the aforementioned steps will ensure that you are not repenting your choice later on.

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Let Your Car Breathe Freely With Routine Air Filter Replacement

In a similar way to living creatures, vehicles also need to be able to freely “breathe” clean air. Of course cars do not have lungs, so when we say “breathe”, what we really mean is “filter air.” Your vehicle’s cabin air filters should be inspected and serviced on a routine basis to ensure perfectly clean and unobstructed “breathing.” For permanent filters, a professional car mechanic will clean them, dry them, and replace them as needed. For disposable ones. A simple inspection and replacement is all it takes! Continue reading to learn more about the importance of clean automotive air filters.

Defense Against Airborne Contaminants

Your vehicle’s air filters play an important role in terms of interior cabin air quality and comfort. But it also plays a significant role in how your vehicle operates. Clogged or defective filters can cause a decrease in engine performance and capacity, as well as, lose their ability to protect you against harmful airborne contaminants. You see, dirt, oil, and other harmful contaminants are trapped in air filters, and after sometime, they accumulate to mass amounts, causing the filters to lose their value. And when the filters become too saturated, they cannot trap anymore contaminants. As a result, these contaminants enter the engine and damage pistons, piston rings and bearings, cylinders, cylinder walls, and more. This causes the engine to then lose power. For fuel injected cars, air filters protect the air flow sensor from contamination.

As for interior air quality and comfort, dirty filterings can jeopardize the cabin environment. Without anything between you and airborne contaminants, you are left to suffer from dirty indoor air. This results in musty odors, stuffiness, allergy-agitation, and more. When it comes to cabin air filters, try to have them inspected and replaced every 12,000 to 15,000 miles. If you are a frequent driver or frequently drive long distances, decrease this rule to every 10,000 to 12,000 miles.

Although such an important part of car safety and maintenance, air filter replacement is often overlooked. Be sure to talk to your trusted car mechanic about recommended factory scheduled maintenance for your vehicle. They have the knowledge and advanced diagnostic systems to provide accurate and effective service for your exact make and model car or truck. They can then provide you with a trusted schedule that you can continue to use and refer to for years to come!

Call Main Street Auto Tech at 317-881-7220 for car filter replacement in Greenwood, Indiana. They are ASE certified car mechanics that offer a wide range of automotive services for all make and model vehicles, domestic or foreign. Ask them about their auto repair coupons and discounts too! Call 317-881-7220 to request a free estimate for Greenwood car maintenance, today.

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Fulfilment by Amazon and How It Helps Explode Your Business Profits

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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How To Promote Your Business In Today’s Economy

Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.

The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.

There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:

1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.

It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.

2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.

3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.

There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.

4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.

5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.

6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.

These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!

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5 Benefits Of Using Security Tags

If you go to most of big retailers, you will see that they have electronically tagged their expensive goods. It’s possible to tag all the products including beauty products and alcohol. Usually, retail stores use security tags to secure items that are most commonly stolen. As a matter of fact, security tags offer a simple solution for businesses to secure their stock. Read on to know more about it.

How security tags work

In simple words, security tags are designed to send an alert when products at a store are moved through a security barrier. These tags are put on the product packages. When a shoplifter tries to steal the package and passes through the barrier, the tag will turn on the alarm sending an alert to the security.

The staff at the store can detach or deactivate the tags for their customers. So, their genuine customers won’t face any embarrassing situation. The fact of the matter is that these tags prevent shoplifters from lifting stuff from retail stores. As said before, these tags can be used on any product sold at the stores. Given below are 5 major benefits of these tags.

5 Great Benefits of Tags for security

1. Affordable

Since security tags are sold in bulk, you can get discount when buying them. While they may cost you a good amount of money, you will save a great deal of money in the long run. The protection you will get is worth the investment. That’s the reason the product is an effective solution for small as well as large businesses.

2. Ease of use

The great thing about the product is that it is very easy to use. This means that you can use them on a wide range of products. While they are easy to apply, they can’t be removed without a special device called a deactivator. So, the shoplifters won’t be able to remove them.

3. Easy deactivation

With a deactivator, it’s easy to remove the tags in a few seconds. So, your customers don’t need to wait for the tags to be removed before they leave your store. Unlike other gadgets, security tags are not complex items.

4. Peace of mind

With security tags on each product at a store, the staff and customers will have a peace of mind. All the staff at a store will be able to focus on their jobs as they will have peace of mind that any attempt to steal the products will be detected. Moreover, the customers will also be satisfied that they are in a safe store.

5. Reliability

Security tags are very reliable as they can’t be removed without the special device known as the deactivator. Once the deactivator is removed, the tag won’t set the alarm off when the customer will pass it through the security barrier. So, the devices are 100% reliable. There will be no surprises.

So, if you run a store and want to improve the security system at your store, you may want to consider installing tags.

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